For several years now, here in Sweden, I’ve been seeing stores advertise for “Black Friday.” It’s not the chaos of the U.S., but more regular type sales. As far as I know, nothing opens early.
The reason that I and other Americans find Swedish “Black Friday” sales ridiculous is that there is no point behind them. In the U.S., the entire country has the day off on Thursday, which leads many to also have Friday off as well.
In Sweden, we obviously don’t have Thanksgiving, so this is a normal Monday – Friday work week. They might put up lights in the city this weekend, since it’s so dark, and most things naturally kick off around the first of Advent, which makes sense.
On Thanksgiving Thursday in the U.S., almost every business is closed. There are basically no stores open either, so everyone is crowded in a house with no options but to visit with their family. When Friday comes, people are thrilled to have an excuse to leave the house.
No one here in Sweden has a day off to shop this Friday. Not to mention that Swedish “sales” aren’t all that great. Currently at the grocery store, you can get two bags of shredded cheese for 30 SEK. What’s the price for one bag? 14.50 SEK.
Can we adopt other cultural traditions from the U.S. instead? Barbecues and snow-cone stands maybe? Real nachos with actual melted cheese?