Tag Archives: commercial

Reporter doesn’t know, doesn’t care

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I think it’s just the headline that makes me laugh – ‘for some reason’.  It’s just a “who cares” and “why does it matter” sort of thing.

The article is pretty funny. I’m also glad this stuff turns up on the front page of the news. If you want to read this important, breaking story, you can find it here.

Hot Dr. Pepper

Never really caught on. 

Why I hate online video news

Why does every news story I click have to have a video automatically start playing with the report? I just want to read what happened and move on! I don’t want or need to see the video and I always have to take the time to hit the pause button.

Today was a great example of why video news is awful – some of them run commercials before the story. I give you the screenshot of what I saw when I clicked on this story about an attempted kidnapping.

I always knew there was something messed up about Jack.

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Unsuccessful soap ad

You think maybe they had a falling out with their advertising illustrator?

 

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K.F.C., ads and wallpaper paste

Yesterday, I got into a heated discussion with my son about how it’s possible for KFC to have so many secret spices. My son insisted the commercial he saw in the U.S. claimed Kentucky Fried Chicken had 17 secret spices in their batter (I’ve since discovered it’s 11). To him, this was blatant false advertising. His argument was that products can have one secret ingredient but to have 17 (or 11) is completely ludicrous.

While I’m glad my children recognize these commercials in the U.S. as exaggerating and occasionally outright lying (“Mac & Cheese – a great source of calcium!”), it does get exhausting trying to explain marketing and how companies get away with things. While standards aren’t perfect here, there are many more laws in Sweden about advertising that make American advertising “laws” quite laughable.

In Sweden, companies are not even allowed to advertise toward children under the age of 12. In the U.K., advertisements must not ‘exhort children to purchase or to ask their parents or others to make enquiries or purchases’.

This is quite different from advertisements in the U.S., which are very much directed at young children to pester their parents into using a product, my best example being a few years ago when my children saw a Chuck E. Cheese commercial in Texas and then told us, “This says the coolest parents take their kids to Chuck E. Cheese. Why aren’t you guys cool parents?”

To come around to the original KFC subject, let me share something that I found interesting:

Sanders sold the Kentucky Fried Chicken corporation in 1964, and the gravy recipe was changed in the 1970s. Colonel Sanders was quite disappointed, stating “My God, that gravy is horrible. They buy tap water for 15 to 20 cents a thousand gallons and then they mix it with flour and starch and end up with pure wallpaper paste. And I know wallpaper paste, by God, because I’ve seen my mother make it. … There’s no nutrition in it and they ought not to be allowed to sell it. … crispy recipe is nothing in the world but a damn fried doughball stuck on some chicken.”

Now THAT’s truth in advertising!

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Massage?

Saw this advertisement for a massage clinic. Is it just me, or does it look more like he’s on his way to the morgue?

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Ok, seriously. This artist hates frogs!

Before the year is out, I feel it’s important to once again touch on the subject of this card/ad artist who clearly has a problem with frogs. Did a frog kill his dad? Are they just swarming his house?

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Somehow, I don’t think Darth Vader would approve

Saw this in the grocery store yesterday. Darth Vader promoting yogurt? And strawberry?!

This is not right.

 

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Brain Wilson, the Texas Law Hawk

You just don’t get lawyers like this in Sweden. This guy makes me want to commit a crime in Texas just so I can call.

Cheesus Crust Superstar

This is an actual ad from Pizza Hut in the newspaper in Stockholm. I think it’s funny but I wonder how well it would go over in the U.S.?

I’m interested to see if this is going to go the religious way in further ads or the musical way. I’m waiting for “Red Sauce Story,” “The Sound of Meatballs,” “Sweeny Todd’s Mystery Meat Pizza” (wait, that last one might not work).

 

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Clear and to the point advertising in Sweden.

Swedes like to get right to the point.

The electronic store is called OnOff, grocery store is Konsum (consume) and now this ad for toilet paper is at our subway station.

It says “perfect for your butt.”

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Would you choose this man as your barber?

 

 

“I wash the hair and then I place the head on my mantel in the basement… yes…. with the others…..yes….”

 

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For those sort-of special occasions

Marriage = Champagne
3rd date = Champale

Job promotion = Champagne
Got to leave work early on a Wednesday = Champale

College graduation = Champagne
Certificate for completing your knitting course = Champale

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39 holes?!!

My husband recently got some of my grandfather’s old Life magazines.  As you know, the best part of old magazines are the commercials.  I’ll be posting the best ones now and then.

Today, the race is all about how many blades your razor can have, but back in the 60s, it was about how many holes your iron had!  39 holes?!  My clothes will have much less wrinkles than back when I had only 38!

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Once again with the Public Service Announcements

(Disclaimer: I am not trying to make fun of the issues in the announcements – simply the poor quality of the announcements.)

I know I’ve mentioned this before, but what’s happening with these American Public Service Announcements on the radio?  We listen to Internet radio stations in the morning during breakfast, and they are full of these commercials.  Is the whole point to have bad voice-overs and cheesy material so we will remember what was said?  My 2 favorites at the moment:

1. “I remember the day my son slammed the door in my face and told me he hated me.”
Every time I hear this, I laugh after that line.  In fact, I’m not really sure what the announcement is for.  I assume the mom did something awful.  She probably threw out all his comic books or put Little Mermaid sheets on his bed.  Every time I hear this annoying woman talk, I also want to slam a door in her face and tell her I hate her.

2. “Smile for the picture! C’mon son, smile for the camera! He’s not smiling. Maybe he’s not happy. Maybe he’s hungry. Maybe he’s sad. Maybe he’s tired. Maybe he just doesn’t feel like smiling. Honey… Maybe he has autism!”
Well, I didn’t see that one coming.  Who wrote this nonsense? You know, it’s most likely your baby is sick of this awful dialogue.  Can we roll it back a bit? How about he doesn’t know what the hell a camera is and he doesn’t speak English because he’s a baby!?

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Hey lady, I’m not comfortable with this

“Kill me now, kill me now.”  –  Dog

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“Commercials”

Our internet radio station starting running these American Public Service announcements between songs.  I think that’s going to be it for this station.

This is something we just don’t have in Sweden.  I think it’s because the government assumes we are smart enough to not start fires and to read.  (I will say they don’t trust Swedes with alcohol though. We do have plenty of those announcements.  I don’t blame them.)

But the absolute worst are the American ads about talking to your children.  I’m not talking about the teenager drug talk.  I’m talking about commercials telling parents to speak directly to their 2 – 7 year olds.  My favorite one:

“Wow, look at that big fish.”  “Isn’t the sand soft?”

Voiceover:  You may think this woman is crazy, but she’s actually talking to her 2 year old.  It’s important to talk directly to your small children so they can develop speech and learning skills…..

Really?  The government has to remind people to speak to their children?  How bad are things when people can’t figure that out for themselves?

Sorry for ranting today.  Just really mad I’m going to have  to find a new radio station.

beachfam

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