I’ve been doing some translating work on beauty products this week and thought I would share with you how tricky it can be at times.
This particular company has a translating system that already uses a program with a few mistakes I have to correct. Sometimes it’s close and sometimes I get things like this:
“This perfume has scents of lavender, daffodil and fox.”
“Nike Butt roll-on for the active man!”
Honestly, it says ‘But roll-on’ because “men” in Swedish is “but,” however, it’s hard not to read the product as a roll-on for butts every time I see it. New idea for a product? You heard it here first!
Yesterday, I wrote about false advertising. Looking up the most famous examples took me down a wonderful rabbit hole of the worst offenders. It made me laugh, so I thought I’d share the best examples with you:
One drawback of having children in Sweden who NEVER see t.v. commercials is that they become quite overwhelmed by them when we visit the U.S. After about a week, my youngest was saying things like, “This breakfast today is sponsored by…” and “Brushing my teeth is brought to you by …”
I guess I should be glad they are adapting to the customs and language.
When’s the last time you listened to AM Radio in East Texas? … Well that’s too long!
Commercials on AM Radio are the funniest thing out there. In addition to the poor quality, the subject matter of the area will make you laugh so hard you’ll have to pull to the side of the road. Let me give you two real examples of commercials we heard while listening to AM Radio:
1. Big Lou’s Term Life Insurance. You should buy life insurance from Big Lou because, “Big Lou. He’s just like you….. He’s on meds too.”
2. “Cowboy Catheter” A commercial for a personal catheter is always uncomfortable and difficult to listen to, but I had no idea there were catheters for every personality type! In this commerical, an old cowboy discusses why his cowboy catheter works for his cowboy lifestyle.
And BONUS! I just typed Cowboy Catheter into Google and there’s a video!
Many people in Texas are often surprised when we visit at how seriously our kids take the commercials. When we’ve been there, they’ve told me things like, “Mamma! You should buy this cereal because they said on t.v. that it’s really good for you!” or “Mamma, you have to take us to Chuck E Cheese because the t.v. says that awesome parents take their kids there!”
In Sweden, it is against the law to advertise to children under the age of 12. So my kids only see kid commercials when we visit the states.
It’s actually pretty nice. For Christmas, they mostly ask for things they are truly interested in and not what advertisers tell them is the hottest toy. We give them the toy store catalogue and they simply mark what looks good to them or they also ask for a lot of books or games they’ve played at school.
Here is a bit from Wikipedia if you are interested:
In Quebec, Sweden and Norway, advertising to children under the age of 12 is illegal.
Advertising shall not cause moral or physical detriment to minors, and shall therefore comply with the following criteria for their protection:
- a. it shall not directly exhort minors to buy a product or a service by exploiting their inexperience orcredulity;
- b. it shall not directly encourage minors to persuade their parents or others to purchase the goods or services being advertised;
- c. it shall not exploit the special trust minors place in parents, teachers or other persons;
- d. it shall not unreasonably show minors in dangerous situations
- e. Children’s programs may only be interrupted if the scheduled duration is longer than 30 minutes
- f. Product placement is not allowed in children’s programs.
This is what I’ve been hearing from my 6 year old son for the past two mornings. He gets a very concerned face and then tells us, “America is losing millions of dollars!” He’s very upset.
We finally got him to tell us that he heard this several times on the internet radio. Our kids aren’t really exposed to many commercials, so when they do hear them, they believe them completely. Several times on vacation in the U.S., my children have told us about fabulous products we should buy while adding, “It’s so nice of them to tell us about this special cleaner!”
Anyway, our 6 year old is both worried that we will lose a million dollars if we go there and that everyone in the country will be living in boxes under a bridge. Thanks alot, radio commercials.
I went to the movies this week which started me thinking of the differences between movie theaters in Stockholm and Houston. So today I have a list of pros and cons.
One of the best things about the movies in Houston are the giant Del-Dixi pickles. I have always gotten a pickle at the movies since I was a kid. I was so disappointed when I moved to Sweden where no pickles are sold at the movies.
We took a trip to Seattle where I enjoyed having much of the American food that I was missing. I decided we should go to the movies to get a pickle, but while trying to decide what to see, I remembered to ask if they even sold pickles. They did not, so we did not see a movie. What a shame to realize that pickles at the movies are not a national thing. I guess that might have been obvious to everyone else, but you never think about these things until you live somewhere else.